Eli Kerr
Background
Eli began his career in recreation therapy, working in clinical mental health settings. That experience still shapes how he thinks about behavior, motivation, and what draws people to a brand. He went on to found and lead Gnarly Nutrition as CEO, growing the sports nutrition brand from startup through exit.
Today he runs Datum Marketing, a fractional marketing practice for outdoor, lifestyle, nutrition, and healthcare brands. He also runs B-Side HiFi, a vinyl listening venue in Provo, Utah, as a passion project built around community.
Outside of work
When he's not working, you'll find him climbing, trail running, and skiing. He splits time between Utah and Seattle.
Latest articles by Eli Kerr
- 4 Days, -50 Degrees, and One Rule: Keep the Tank Full
- Every Ounce Counts: Chris Barnes on Treating Nutrition Like Gear
- Everything Had to Change
- The Science of Wild Awe: Why Time Outside Is a Need
- 4,600 Miles for His 65th Birthday: Marco Johnson Rides the European Divide
- Advocating for Public Lands: RecPak in Washington D.C.
- The Inside Passage: How Sam Traylor Fueled His Kayak Expedition
- How a Field Biologist Tackled the Teton Picnic on Real Backcountry Fuel
- Two 8,000-Meter Peaks. One Week. No Fixed Lines.
- On The Fly: How Dirtbag Climbers Fueled a First Ascent
- 20 Questions with Deed Ziegler, Founder of RecPak
- No Crew, No Quit: Katie Gunvalson Sets Ouachita Trail FKT