Drop
We need your help. Join our competition by sharing your setup, spreading the word, and getting a chance to win a Year of RecPak plus REI gift cards. Our community helped to build this and now we need your help to continue to carry it forward. See the details below.
This is for the athletes who have been hauling RecPak on big objectives before it was easy to find. Show your community what it does, where to get it, and why you carry it. The best gear shelf placements don't come from ad budgets. They come from real people in the field.
Drop In?
Register below. We will confirm your spot and be ready to track your content when the campaign opens August 17th.
Why We Built This.
Why It's Now at REI.
One challenge, unlimited entries. Post as many times as you want — every post counts. Stack your odds with bonus entries below. You must register to participate.
Show RecPak in context. Your pack laid out before an approach. Your hands on the pouch mid-route. Your food bag without a cook kit in it. Post as many times as you want on Instagram or TikTok — every post earns an entry. No script required.
Collab with @RecPak on an Instagram Reel during the campaign window. DM us on Instagram or TikTok to get it set up. These posts carry more reach and you get both the entries and the algorithm lift.
Purchase RecPak at any REI location or on REI.com between August 17th and August 31st and email us a photo of your receipt at hello@recpak.co. You will receive your 2 bonus entries plus a one-time 30% off discount code to use at recpak.co.
Leave an honest review of RecPak on REI.com and email us a screenshot at hello@recpak.co.
Yes. Registration is required. Yes. You must register below before August 17th. Unregistered posts will not receive entries regardless of tagging. Takes 60 seconds. Scroll down and do it now.
No. The Drop runs August 17–31 and you choose when to post. Post once or post every day — every video earns an entry. No minimum required.
Tag @RecPak and use #RecPakDrop in every post. We track the hashtag and get notified every time you tag us. We review all tagged posts during the campaign window. No tag means no entry.
Yes. This campaign is for people who have already used RecPak in the field. We are looking for authentic content from real users. If you have not tried it yet, grab some at recpak.co or find us at your nearest REI or on REI.com now.
No minimum. One post gets you in. More posts get you better odds. Post as many 30-second videos as you want between August 17 and August 31 — every one earns an entry.
First place wins 36 RecPak pouches (3 per month for a year). Second place wins 18 pouches (3 per month for 6 months). Third place wins 9 pouches (3 per month for 3 months). You pick your flavors. We ship them together.
Winners are announced September 7, 2026. We will reach out via email and DM and celebrate the top three on @RecPak.
Yes. Purchases made before August 1st or after August 14th do not qualify. Buy RecPak at any REI location or on REI.com between August 17th and August 31st, then email a photo of your receipt to hello@recpak.co. We will reply with your entry confirmation and a one-time 30% off discount code for recpak.co.
No. REI does not require a verified purchase to leave a product review on REI.com. Leave your honest review, email a screenshot to hello@recpak.co, and we will add your 2 bonus entries.
Drop In?
Register below. We will confirm your spot and be ready to track your content when the campaign opens August 17th.